From left: Nimrod Nir and Asa Shapiro of The Brief pose with OneVoice Israel Executive Director Tal Harris and former Campaign Manager Daniella Shlomo at the national Effie Awards in Tel Aviv on July 10.
New York, July 14, 2011—OneVoice Israel (OVI) took third prize in the nonprofit organizations category for their Imagine 2018 campaign at the 2011 national Effie Awards July 10 at the Tel Aviv Museum of Art. The Effies are gifted to organizations with the most effective marketing and advertising campaigns.
Executive Director Tal Harris and former Campaign Manager Daniella Shlomo worked on the campaign, known in Israel as “Creating Tomorrow, Today” with the help of Nimrod Nir and Asa Shapiro from marketing agency, The Brief.
“It is amazing that the whole advertising industry recognized that we really got the message to the public,” said Shlomo. “Winning this award reaffirmed what I felt from the beginning: that we can have a huge impact and get people talking about the situation.”
Nir and Shapiro stepped up to the plate when approached by OVI with their idea and were more than happy to help.
“Instead of telling [OVI] what we thought was right for them, we asked them for the solution,” said Nir. “They generated the content and all we did is magnify and megaphone their visions of peace. We usually sell cheese or cars, but now we’ve sold hope.”